How technology has impacted communication. Provide an example of how technology has influenced how you communicate.

We live in a world that connected with technology. ‘Technological change has placed communication on the front lines of a social revolution’. William paisley (1985). Technology is everywhere; it had changed all part of our lives, the way we shop, listen to music, stay in touch with friends and family, the importantly the way we communicate.


From the beginning of the history, progress of communication have gone hand in hand and the most modern technological advances like the internet, cell phone, and social networking development of the science  obtain  communication to a new level.

Figure 1 (Impact of technology on society) sources:

The most important impact of technology on communication is the increased use of the internet and the option of sending emails and chatting. ‘Email has enabled speedy cross- location and international communication from one’s desk that previously involve complex delivery processes’. Cenere et al. (2015 p. 277). Email let us send documents to any part of the globe within seconds and it allows us to send the same message in different person at the same time. Previously it required sending by post or faster methods were telegrams and it had severe limitations in the text and were quite costly.

Figure 2 (How Technology Has Impacted Our Daily Communication) sources:

Statistics, extrapolations and counting by Radicati Group from February 2015 estimate the number of emails sent per day (in 2015) to be around 205 billion. 205 billion email messages per day mean almost 2.4 million emails are sent every second and some 74 trillion emails are sent per year.’( Heinz, 2015). Although there are millions of spams email sends as well.

Technology has change the way we communicate. Although there are advantage and disadvantage for those changes but it is become blessing for all kind of business.


Cenere, P, Gill, R, Lawson, C, Lewis, M 2015, Communication skills for business professionals 7thedition, Cambridge University Press, Melbourne.

Nayab N 2014, How Communication Has Evolved With New Technologies, viewed 4 May 2016,

Heinz T, 2016 How Many Emails Are Sent Every Day?, viewed 8 May 2016

Image references

Watson, H 2014 Impact of technology on society, digital image, viewed 8 May 2016,

Weierick, C, 2013 How Technology Has Impacted Our Daily Communication, digital image, viewed 8 May 2016,

Video reference:

Blake vest 2014, Effects of Technology on Communication, video, viewed 6 May 2016,


What are ‘soft skills’? Why are they important in business?


Figure: 1 (Soft Skills) Source:

‘Soft skills are the cluster of personality traits, social graces, communication, language, personal habits, friendliness, and optimism that characterize relationships with other people.’ Kamin & Maxine (2013, p. 1)

Soft skills are the individual personality or characters each of us has. That defined who we are, normally surrounding our manners, habits and how we communicate with other people. Soft skills are much touchable than technical skill or hard skill. There is a saying that, technical skills will get you an interview but everybody requires soft skill to get the job and to stay in the job.

‘Sometime I think those soft skills mean much more than your technical skills. Soft skills allow you to utilize the resources, sources, and knowledge of others and get things done as a team’ Cenere et al. (2015, p. 5).

Soft skills are very important for business. Without having the very good soft skill it is impossible to run a successful business. They allow us to effectively implement our technical skills and knowledge in the job. It’s also improved the way we act with our customers and colleagues.

Figure: 2 (Soft skills examples) sources:

Clint Mahlaman, VP of HR and distribution for London Drugs said: ‘most of all the employee has to have an ability to communicate and to have outstanding listening skills so he or she knows what the customer wants. In other words, soft skills.’ Yvonne  (2004, p. 1).

There are lots of Soft skills examples such as verbal communication, interpersonal skills, writing, problem solving, critical thinking, active listening, active learning, organizational, time management, team player, professionalism, flexibility, and adaptability etc.

Figure: 3 (Soft Skill Savvy) sources:

Soft skills are as important as technical skills. Nowadays, in any job announcement employers consist of a list of qualification that includes technical skills as well as soft skills like excellent communication skills, strong organizational skills and team players.


Cenere, P, Gill, R, Lawson, C, Lewis, M 2015, Communication skills for business professionals 7th edition, Cambridge University Press, Melbourne.

Kamin, Maxine, 2013, Soft Skills Revolution: A Guide to Connecting with Compassion for Trainers, Teams, and Leaders, San Francisco, CA : Pfeiffer.

Dawn R 2016, Soft Skills: ‘What They Are and Why You Need Them’ views 20 April 2016,

Image reference

Figure 1 (Soft Skill)

Figure 2 (Soft skills examples)

Figure 3 (Soft Skill Savvy)