Communication is transferring information between one person and another. ‘Non-verbal communications were a message is sent by means other than words’. Cenere et al. (2015 p. 55). Non-verbal communication including facial expressions, hand and arm signals, positions, and various movements of the body. Non-verbal communication can be divided into four categories:
Aesthetic communication happens through artistic expression. Which include all arts: music, dance, theater, crafts, art and painting. Ballet dance is a great illustration of this, as there are dance and music, but no spoken or sung words.
Physical communication wraps the individual kind of communication. Its contain smile, sparkle, gesture, smell and other physical movements.
Signs are a more perfunctory type of non-verbal communication. This covers signal flags or light and gesture.
Symbols of communication are used for individual class or religious. This includes clothing, jewellery, cars and additional item to communicate social status, social group or religion.
There are many ways non-verbal communication can make or break a speech such as Curbside appeal, the colour blue, proactive movement, unveiling, location, manners and the use of time etc. According to Peter F. Drucker, ‘The most important thing in communication is hearing what isn’t said.’
Professor Albert Mehrabian found in his experiments ‘in the case of inconsistency between verbal and non-verbal communication facial expression are the most dominant, the vocal component ranks second and word is the least significant.’ According to Albert Mehrabian Formula: ‘total feeling = 7% verbal feeling + 38% vocal feeling + 55 % facial Feeling’ (Mehrabian 1977). There is a saying “what we say may not matter but the way we say it matters a lot”. Non-verbal communication gives the life in a speech.
Cenere, P, Gill, R, Lawson, C, Lewis, M 2015, Communication skills for business professionals 7thedition, Cambridge University Press, Melbourne.
Jasper, M , 2014, Examples of NonVerbal Communication, viewed 7 May 2016, http://examples.yourdictionary.com/examples-of-non-verbal-communication.html#HfLXw52QVAU1IM32.99
Desmarais, C, 2016, 8 Ways Nonverbal Communication Can Make or Break Your Brand, viewed 8 May 2016, http://www.inc.com/christina-desmarais/8-ways-nonverbal-communication-can-make-or-break-your-brand.html